Privacy Policy

Effective Date: February 26, 2025
Last Updated: February 26, 2025

Introduction

The Mad Florist ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [the-mad-florist.com] or engage our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

We may collect the following information when you:

Fill out a contact form or consultation request
Subscribe to our newsletter or email list
Book our services
Communicate with us via email or phone

This information may include:

Name
Email address
Phone number (if provided)
Event date and location
Budget and service preferences
Any other information you choose to provide

Information Automatically Collected

When you visit our website, we automatically collect:

IP address
Browser type and version
Device information
Pages visited and time spent on pages
Referring website
Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and consultation requests
Provide and deliver our floral design services
Send you updates, newsletters, and marketing communications (with your consent)
Improve our website and user experience
Analyze website traffic and trends
Comply with legal obligations
Prevent fraud and ensure security

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties.

We may share your information with:

Service Providers: Third-party vendors who assist us with:

Email marketing (e.g., Mailchimp, Klaviyo)
Website hosting (Squarespace)
Analytics (Google Analytics)
Payment processing
Customer relationship management (CRM)

Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

Business Transfers: If The Mad Florist is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Remember your preferences
Understand how you use our website
Improve website performance
Deliver targeted advertising

Types of Cookies We Use:

Essential Cookies: Required for website functionality
Analytics Cookies: Help us understand website usage (e.g., Google Analytics)
Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites (e.g., Pinterest, Instagram, vendor sites). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the following rights:

Access: Request a copy of the personal information we hold about you

Correction: Request that we correct inaccurate or incomplete information

Deletion: Request that we delete your personal information (subject to legal obligations)

Opt-Out: Unsubscribe from marketing emails at any time by clicking "unsubscribe" in our emails

Do Not Sell: We do not sell your personal information to third parties

California Residents (CCPA): You have additional rights under the California Consumer Privacy Act. Contact us to exercise these rights.

To exercise any of these rights, please contact us at sam@the-mad-florist.com.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Typically, we retain:

Consultation and booking information: Duration of service + 3 years
Email subscriber information: Until you unsubscribe
Website analytics data: 26 months (Google Analytics default)

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will delete it promptly.

International Users

Our business is based in the United States, specifically California. If you are accessing our website from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our services, you consent to this transfer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

Posting the updated policy on our website
Updating the "Last Updated" date at the top of this page
Sending an email notification (for material changes)

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

The Mad Florist
Email: sam@the-mad-florist.com
Website: the-mad-florist.com

Office Hours: Monday-Thursday, 9AM-5PM PT
Outside these hours, please allow 48 hours for a response.

Consent

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.