We had the incredible opportunity to co-create a bold and immersive floral experience for Huda Beauty’s Glowish launch event in collaboration with Seen Group and our sister brand For the Table.

From initial concept to day-of execution, we were hands-on in every detail—curating floral moments that brought the brand’s earthy, radiant aesthetic to life.

We leaned into sculptural blooms, tonal layering, and organic textures to echo the product’s glow-from-within ethos, styling each table and touchpoint with intention.

From large-scale installations to detailed tablescapes, this event was a full-sensory celebration of beauty, design, and collaboration.

Produced by: @seengroup
Florals & Event Styling: @themadflorist + @forthetable.co
Client: @hudabeauty