We had the opportunity to co-create a striking, high-glam floral experience for Huda Beauty’s Easy Bake Pressed Powder launch, in collaboration with Seen Group and our sister brand, For the Table.

From concept development through installation day, we were immersed in every detail — crafting an atmosphere that felt unapologetically old Hollywood with a dark, sultry edge. The vision leaned into drama and decadence: a rich palette of black and pink, layered textures, and pearl accents woven throughout the design.

We embraced sculptural florals in moody tones, pairing them with soft blush moments to create contrast and depth. Glossy finishes, velvet undertones, and strands of pearls added that timeless, cinematic glamour — a nod to vintage starlets with a modern, editorial twist.

Each table and touchpoint was styled with intention, balancing sensuality and sophistication to reflect the bold confidence of Easy Bake Pressed Powder. From statement installations to intricately layered tablescapes, the event felt immersive and elevated — a celebration of beauty that was dramatic, refined, and undeniably unforgettable.

Produced by: @seengroup
Florals & Event Styling: @themadflorist + @forthetable.co
Client: @hudabeauty